In my opinion. Video of the year. /ever

Lana Del Rey's concept matched with Director Anthony Mandler

"We used the Kennedy framework to kind of implement this new Camelot, this racially diverse Camelot, this maybe socially diverse Camelot ... bringing it into the modern era, but still keeping that classic framework," he explained. "There's a kind of micro-commentary of 'This is the new royalty,' you know, A$AP and Lana, trying to pick two people to maybe represent the next generation of something."

The dialog at the end was actually Jacqueline Kennedy's Letter. Bravo.

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